Posts Tagged ‘process’
How to win your designer’s eternal love
Friday, July 2nd, 2010
Bad clients are notorious among designers. We complain about them constantly, we’ve devoted a hilarious-yet-heartbreaking website to them, and we swap horror stories like badges of honour, rolling our eyes in empathy and disgust.
We spend so much time complaining about the bad clients that it’s sometimes easy to overlook the good clients. Lately, I’ve been working with a few really great clients, and I’ve been so happy because of it. Where a bad client can make you feel as though you’re losing your soul, a good client reminds you of why you fell in love with design in the first place and makes you feel as though you’re doing a good job. It’s the sort of warm-fuzzy feeling I associate with boys who bring me flowers and strangers complimenting me on my shoes.
Winning your designer’s love, regardless of any other factors, will mean that you will receive a level of service and quality that surpasses that most Troublesome Clients receive. When I love a client and feel that my client respects me as a professional, I invest more of my mental energies into their project. A good client makes you want to do an amazing job, where a bad client experience will often just make you want to finish as fast as possible and get the heck out.
So, how do you go about making sure you’re the greatest client ever, and ensuring your designer feels as passionate about your project as you do? Here, a few tips culled directly from my Dream Clients:
Getting Naked
Thursday, March 4th, 2010
Before I decided to become a designer, I held a whole array of jobs over the years to make my rent. I wrote for an online magazine and acted as “webmaster” for a local IT company during high school. I was briefly a knife salesman, before I realized I can’t sell anything. I worked at a gas station on crack alley, serving coffee from the self-serve coffee counter to very confused customers. I was a maid for all of an hour (before I quit). I was a crossing guard, a security guard, and the world’s fastest (and surliest) Subway employee. However, by far the oddest employment I’ve ever had came after my transition to a “career”: I take my clothes off for money.
Learning from (loving your) mistakes
Thursday, February 18th, 2010
In the interest of continuing my forays into self-directed and hand-generated projects, I’ve been taking a screenprinting class at the fantastic Roberts Street Social Centre the past few weeks. It’s been fantastic, and I’m so glad I took a class instead of learning it myself—while I do love teaching myself new skills, the setup would have been extensive and it may have been more difficult to find the motivation to “go” to class each week, whereas with a defined class time, I was forced to show up or lose my opportunity. With projects and to-do lists constantly piling up, I may otherwise have abandoned the endeavour for sleep.
The time-crunch, however, meant that I needed to accept imperfections. Now, anyone who knows me knows well that I’m a tiny bit persnickety: I’ll spend half an hour adjusting the kerning of a font until it feels just right, I’ll go back over a design that’s already been client-approved in order to “finesse” the whole thing, and I typically complain that Photoshop won’t zoom to a level any higher than 1600%. While I really do believe that this is a valuable tendency in a designer (and, in fact, I suspect that most graphic designers are by nature a touch anal-retentive), it’s also a major hindrance in an industry that is so intensely deadline-driven.
Finished thank you cards, each one screenprinted by hand! I’m not happy with the heart design at all–the lines are simultaneously too thick AND too thin. I think I might prefer this redesigned with more of a skull/vine design in the bottom-right corner.
This is why often my self-driven projects are finished late: while client projects are often do-or-die, if the client is myself, I’m often content to let my expected deadline pass me by in favour of producing work that’s closer to “perfect” (it’s never actually perfect, of course.) This is why it took me three months longer than expected to launch my new website, and why my Valentines were barely even printed and ready to go by the fourteenth. Given that it’s easy to sour on your own work after obsessing over it too long, this delay is a dangerous thing. Wait too long, and the whole thing ends up needing to be scrapped and started all over again!
But with the screenprinting class, I had no option (other than flakiness, which I’m giving up as a lifestyle choice as much as possible). So I showed up for my second class with a design that wasn’t perfect, telling myself that it was just a learning project, and it didn’t matter if it wasn’t right. I’m just learning! It’s okay to screw up!
The thing I started to realize as I got into the printing process is this: everything that looks like a fatal error to me is basically invisible to everyone else. (Not a major revelation, but something I ought to constantly keep in mind, because I never seem to remember it.) The fundamental flaws in the initial design weren’t nearly as glaring or as apparent to others as they were to me.
Then, as I proceeded with the printing process, I realized that I hadn’t been as precise with the first colour “plate” (the red accents) as I would have liked. (In screenprinting, each colour is printed independently of the others, much like a traditional CMYK plate-printing process that I learned about in school, but never actually had a chance to witness.) Accordingly, when I printed the black “plate” on top of the red, the registration often didn’t line up perfectly, and there was an overlap.
Then something funny happened. I could, in theory, have used an acetate sheet to register and measure the placement of every single print to ensure a perfect output on every single print. I thought about it, briefly, and then threw caution utterly to the wind, and just started printing willy-nilly. Prints came out with white where red should be, and red where white should be, and instead of breaking down into tears or tantrums, I carefully put them on the drying rack with the others. Not only was I not upset, but I actually discovered that I rather liked these mis-fit mis-prints! Whoever knew?
And really, where I’m so gung-ho on the handmade process anyway, it’s about time I learned not only to accept, but to embrace my mistakes. (Are you listening, brain? I’m talking to you.) Mistakes are often the most interesting part of a piece of work, and they so often generate new ideas and concepts that might otherwise forever remain undiscovered (gravity, nylon, penicillin, chocolate-covered bacon). And especially when something is handmade, part of its appeal lies in its imperfections: signs of the inherently flawed human touch. So often the aesthetics of error (cracks in pavement, burned-out buildings, rips in a sheet of paper) are more interesting, alive, and vibrant than the sterility of pixel-perfection.
Can you spot the errors? I bet I can find more than you can!
Now, if only I can apply that sort of thinking to everything else I do, I might finally be able get some sleep!
Made with Love: Or What That Means, Exactly
Thursday, January 28th, 2010
So if you’ve been anywhere within a ten-mile radius of me anytime in the last week and a half, you’re probably well aware of The Big Card Project. I took it upon myself to design a set of six macabre Valentines, thinking it’d be a a fun little project that’d get me away from the computer, make me feel more creative, and force me to relax a touch.
Thumbnail sketches. This is how things started. I hate showing people my sketchbook because things invariably look like they were drawn by a blind five-year-old. Basically, I’m just trying to get the composition right.
Of course, I forgot to factor in the fact that I’m a crazy workaholic perfectionist with an insomniac streak a mile wide whenever I get really passionate about a project. My little lark of a project kept me up late, made an utter warzone of my apartment, and still took far longer than I’d anticipated.
AJAX Frameworks: Head. Desk. Head. Desk.
Tuesday, September 2nd, 2008
I usually use Scriptalicious for my AJAX needs, but I’m working on a set of AJAX-ified forms on a website that’s already using jQuery, so I figure hey, it can’t be that hard to change over! Twenty minutes later, cue the loud cursing and growling. I mean, the whole thing seems far more powerful, but every time I’ve wanted to start implementing it, I’ve been turned off by how complex it seems to do simple things. (Like slide down a div window, which I hope to have accomplished before I turn 30. On a side note, I’ve been feeling old because I turned 25 today, until my little sister sent me a message saying that I’m “plenty young, for a president!” Which I suppose is technically true, so I don’t feel quite so washed up anymore.)
Anyway, back to my jQuery-induced headache: this very helpful thing to the rescue! If I can stop being distracted by the gorgeous site design, I might be able to figure this stuff out, after all, without having to spend all day teaching my brain new methods of programming. I do so love programming tutorials written for designers. Thank you, pretty colourful website!
Chocolatey fuel
Wednesday, July 30th, 2008
Have I mentioned how much I love my clients? I checked the mailbox yesterday and found a box full of delicious chocolate muffins (thank goodness customs didn’t open the box!), accompanied by this note:
Hi Sarah,
So sorry to hear that you lost a considerable amount of work when water spilled on your computer. While chocolate zucchini muffins (no nuts–in case you’re allergic) won’t bring the material back (wouldn’t that be great), perhaps they can fuel the recreation process. Just want to let you know that we can be patient for an ultimately high-quality product.
Cheers!
How utterly sweet & lovely is that? I am an incredibly lucky girl to get to work with such fabulous clients.
Lazy Sundays
Sunday, July 27th, 2008
Well, it’s been a long, long, long time in the making, but I’ve finally updated my portfolio a teeny little bit (not too much to be overwhelming, of course!) There’s this portrait of my gorgeous little sister:
and a “new” website (that was completed months ago). I really don’t like updating my own website!
But I’m determined that it’s about time to do it, especially given that I’m about to move again, and that means that my address as listed on the website will be even more wrong than it is currently. (Sure, in theory it only takes two minutes to change it, but that’s not how I work…if I’m going to spend two minutes, I’m going to be there three hours trying to fix all the little things.) At any rate, all the little things have really added up, and it’s time for some major-ish rearranging. (more…)
More thoughts on design!
Sunday, June 22nd, 2008
Because I’m sure that those of you who know me well don’t hear enough of my thoughts on design. This is a questionnaire I filled out in response to a freelance job posting. It was quite an exhaustive process, actually, and I only had a short timeframe in which to complete it, but I gave it my best shot. (I’ve edited out the “technical” portion and the examples & attachments, as that sounded a little too much like a high school test for even me to be interested in it!) (more…)
Six Steps To a Better Website
Sunday, April 13th, 2008
I gave a presentation to my BBC group last week, giving some tips and guidelines for how to make a website more effective. It’s aimed towards the non-technical person, though implementation of much of the advice would likely require a designer or developer’s help. However, I thought it might be a useful resource, especially if you’re in the process of creating a new website, or revamping an old one.
Do note that I’ve not been ferociously good at following all of these guidelines myself—but it’s certainly given me some better ideas about where I ought to be taking my website! (more…)
My One-Year-Old Monsters
Wednesday, January 30th, 2008
It’s been officially a year today. A year of no paycheques, no health benefits, no vacation time. No nine a.m. starts, no staying indoors all day staring at a computer screen, no monstrous amounts of unpaid overtime. (Okay, I lied, all of those things have happened, and worse.) I love that I can say that I’ve been running my own business for a year and I’m still in love with it.
I’ve had the chance to work with a huge range of companies and people over the past year, producing a range of different projects. I’ve done newspaper ads, illustrations, resumes, and a whole slew of websites, logos, business cards, and brochures. I’ve learned how to use Quickbooks, I’ve streamlined my processes, I’ve learned some AJAX techniques, I’ve rewritten my CMS code base, I’ve read about grids and typography and golden ratios. I’ve lost out on contracts, and I’ve taken on projects that thrilled and challenged me. I make an awful lot less money now than I used to, and I probably work harder. But it’s just so much fun.
However, my one-year-mark is a time for serious consideration. What’s my goal here? Where am I going? How is my little business going to grow up? And, most importantly, how can I keep doing what I love, stay sane, and make enough money to keep me in chocolate and red wine for the rest of my life?
I am coming to realize that:
- Delegate, delegate, delegate. I am a creature of many talents, but I am not any of the following: Salesman. Accountant. Programmer. Mechanic. Stop thinking you can do everything, and start spending more of your time doing what you are good at and do enjoy.
- Nothing comes quickly. Projects will take longer than you expected to reach completion. A two-minute fix will turn into a two-hour session of slamming your head against the wall. Sometimes you’ll put an inordinate amount of time into researching an estimate for a project you’re not awarded, only to be handed a bigger and better project a year down the line. A lot of what I do is investment.
- It is great to be a workaholic, but make sure you get at least three seconds of fresh air every day.
- Stop taking things so personally. Not everyone can think you’re the next coming, and some days, you will just suck. This does not necessarily mean that you are a total failure in all areas of your life, and it is certainly not cause for a mental breakdown.
- Nancy Reagan was right, sort of. Sometimes, you should “just say no”. As a small-business owner, it’s easy to fall into the trap of jumping at anything that dangles a cheque in front of you, but that’s not really why you’re in this business, anyway, and it’s certainly not the most important factor to consider.
These are my monsters. I’m hoping that, by this time next year, I’ll have massacred at least half of them.

