Posts Tagged ‘misc’
The Saint Valentine’s Day Massacre
Tuesday, February 26th, 2008
I have a total love-hate relationship with Valentine’s Day. (Yes, I know this comes a little late, but I’m about a week behind on everything else right now, so it seems somehow fitting.) Yes, it’s trite and silly and you should be nice to the people you love all year long, and not just when you’re obligated to. Honestly though, I know I sometimes need a little extra push. And the girly side of me is always disappointed when I don’t get flowers (I’ve had a lengthy string of boyfriends who’ve committed this sin, thinking that I’d dislike being given them. Seriously, who dislikes being given flowers?)
At any rate, every year, I have the best intentions to lovingly handcraft gorgeous cards for everyone, and every year, I never get around to doing it. (I guess at least I have my traditions, even if they involve disappointing myself!) This year heralded a near-success, as I threw together a card at the eleventh hour (literally, it was eleven o’clock):

Aren’t I adorable?
It’s amazing how good it felt to spend just ten minutes drawing for fun again. Ten minutes! You’d think I could get into this habit, no?
On a side note, I’ve been insanely busy. Added two new projects: a logo and a website.
The Week that Saw Four New Websites Get Released
Wednesday, February 6th, 2008
It was a busy week:
I love releasing new websites.
My One-Year-Old Monsters
Wednesday, January 30th, 2008
It’s been officially a year today. A year of no paycheques, no health benefits, no vacation time. No nine a.m. starts, no staying indoors all day staring at a computer screen, no monstrous amounts of unpaid overtime. (Okay, I lied, all of those things have happened, and worse.) I love that I can say that I’ve been running my own business for a year and I’m still in love with it.
I’ve had the chance to work with a huge range of companies and people over the past year, producing a range of different projects. I’ve done newspaper ads, illustrations, resumes, and a whole slew of websites, logos, business cards, and brochures. I’ve learned how to use Quickbooks, I’ve streamlined my processes, I’ve learned some AJAX techniques, I’ve rewritten my CMS code base, I’ve read about grids and typography and golden ratios. I’ve lost out on contracts, and I’ve taken on projects that thrilled and challenged me. I make an awful lot less money now than I used to, and I probably work harder. But it’s just so much fun.
However, my one-year-mark is a time for serious consideration. What’s my goal here? Where am I going? How is my little business going to grow up? And, most importantly, how can I keep doing what I love, stay sane, and make enough money to keep me in chocolate and red wine for the rest of my life?
I am coming to realize that:
- Delegate, delegate, delegate. I am a creature of many talents, but I am not any of the following: Salesman. Accountant. Programmer. Mechanic. Stop thinking you can do everything, and start spending more of your time doing what you are good at and do enjoy.
- Nothing comes quickly. Projects will take longer than you expected to reach completion. A two-minute fix will turn into a two-hour session of slamming your head against the wall. Sometimes you’ll put an inordinate amount of time into researching an estimate for a project you’re not awarded, only to be handed a bigger and better project a year down the line. A lot of what I do is investment.
- It is great to be a workaholic, but make sure you get at least three seconds of fresh air every day.
- Stop taking things so personally. Not everyone can think you’re the next coming, and some days, you will just suck. This does not necessarily mean that you are a total failure in all areas of your life, and it is certainly not cause for a mental breakdown.
- Nancy Reagan was right, sort of. Sometimes, you should “just say no”. As a small-business owner, it’s easy to fall into the trap of jumping at anything that dangles a cheque in front of you, but that’s not really why you’re in this business, anyway, and it’s certainly not the most important factor to consider.
These are my monsters. I’m hoping that, by this time next year, I’ll have massacred at least half of them.
Mid-Winter Jump-Start Special
Wednesday, January 23rd, 2008
Start your car-related-metaphor engines! I’m offering a limited-time-only small-biz “jump-start” package: everything you need to get your marketing started for your small business, at a fraction (that fraction would be something akin to ½) of the cost! It may be totally insane of me to be offering this special, given that I already/always seem to be super-busy, so it may not last long! Grab it while it’s hot, and I’m still crazy!
For more details, read all about it.
Burnout and Snowy Seasons
Tuesday, January 8th, 2008
I did the craziest thing this Secular Holiday Season: I took time off work. I drank brandy with my Granddad and went pretty-dress-shopping with my little sister. I adopted an almost-semi-regular sleeping pattern. I drove a snowmobile for the first time ever. I went to midnight mass, also for the first time ever. I curled up with good books (not for the first time ever). I even went a few consecutive days without checking my email.
It was fantastic.
The week before Christmas, of course, was utterly insane. Ever since I was little, I used to spend the month of December staying up late, gluing and building and painting, frantically trying to get everyone’s handmade presents finished on time. A few years ago, I stopped this entirely. One year, I did all of my Christmas shopping at the liquor store (various pretty bottles full of sauce for my alcy family) and grocery store (Hershey’s Kisses for everyone I love). It really did make things easier.
I’m not even entirely sure how it happened, but this year, that beautiful idea flew right out the window. I had a week, and a to-do list of other things on which I ought to have been focusing, but somehow I found myself up all night again, trying to teach myself to solder and etch glass and quill paper, all with varying degrees of success. I was stressed out to the nth degree, my hands were black and covered in cuts, I was rationing my sleep and avoiding my work—but I think that it was really good for me, too. It’s been too long since I sat down and did something with my hands, and I forget how nice it is to get away from this screen.
And I think, in the end of it all, I made pretty neat stuff. I made ornaments (relatively successful), and gingerbread (successful in terms of my baking ability, which is nil), and monogrammed glasses. I spent hours making a stylized portrait of my little-sister/best-friend (which I’ll be sure to post once I’ve finished the final details, so maybe by NEXT Christmas). But by far, the most ambitious endeavour was a set of throwing stars for my boyfriend.
The target wasn’t hard:

Although I should have put cork on the top layer, and painted that. It’s composed primarily of banker’s box lids stuffed with copies of this awful free barhopper’s magazine that I stole from around town, and it’s going to fall apart pretty quickly.

The throwing stars themselves were a little hit-and-miss. Only one is actually soldered together, and it took three nights of sanding, soldering, and cursing to get that right—and as you can see, it still came out angled wrongly and tarnished and covered in bits of extra solder. The rest are held together with various different glues, electrical tape, and wires, and though they don’t look as stunningly beautiful as I’d been hoping for, they’re all razor-sharp and they stick into things you throw them at.

I’m back into the to-do listing and manic, sleepless nights, but I still feel refreshed, and as though I’m attacking things with new vigour. Over half of my to-do list contains unbillable tasks, and I keep getting ideas for new projects and processes. Maybe it’s just because the snow is melting outside and birds are singing, but I feel like my burnout might be rekindling.
Happy New Gregorian Calendar everyone!
P.S. Hey, look! It’s a crazy Art Deco logo!
No, Your Other Left
Thursday, November 29th, 2007
So according to the Gospel That Is the Internet, I have an ambidextrous brain. (See: pretty balanced between the left and the right sides.) As with most self-evaluations, this came as a monster of a revelation to me. Suddenly, all my years of confusion and ambivalence seem less like a personal failure. For as long as I can remember, I’ve felt like I’ve been constantly fluctuating between two ends of a dichotomy, and it caused me a great deal of anxiety when I was a kid. (I still haven’t learned that I have better things to worry about than my self-identity.) I like math and art. I’m inherently chaotic, but always hyper-detail-oriented, and, every now and again, neurotically organized. I always assumed it had something to do with my bipolar nature. I’m a woman of extremes, and don’t often do the Middle Ground. (more…)
Antisocial Networking
Monday, November 19th, 2007
For someone who spends such an extensive amount of her day online, I ignored the “Social Networking Revolution” for a surprisingly long time, mostly for the same reasons that I never owned a television—I tend to be a little wary of things that suck up time without creating anything tangible.
Oh, and I’m not particularly social as it is. And networking? I’m starting to think I’m biologically incapable of doing it.
But hey, I own a television now. I’m no less productive (probably because it’s off almost all the time) than I was before. So the social networking thing? I could bite the bullet.
I’ve been making use of both Facebook and LinkedIn for a while now. I recently broke down and got on MySpace, which gives me headaches to look at, but lets me keep a list of bands I should check out on hand. I’ve been starting to take a look at Facebook’s developer tools—I’m interested in the prospect of being able to integrate the sites I build with such a widely-used site. And, as I was doing it, I came across Facebook Pages, a new feature that allows you to list your business. Neat!
In short: Triggers & Sparks is now on Facebook.
As everyone who knows me is aware, I am a complete feedback junky. I’m hoping that this will give me a venue to present some works-in-progress and get some other opinions…sort of like a focus group for designs, which is something I could really use.
Interested? Well, of course you are! Feel free to become a “fan” (the egomaniac in me likes that term) and shower me with thoughts, ideas, and opinions. Harsh criticism always welcomed—I like the idea of making design a more interactive sport. Get involved here!
Oh, and if you’re more interested in completed projects, I’ve added another logo redesign to my portfolio.
Sleeping On the Job
Tuesday, October 30th, 2007
So here’s the thing. I realize in advance that I’m going to come off as a crazy cat lady here. I’ll admit I’ve always been a little nervous about the crazy-cat-lady thing. People tell me that three cats is enough to make you a CCL, and given my penchant for losing my beloved familiars, I’ve always managed to stay far away from that line.
Of course, I forgot to spay my kitten, and she hit puberty one day when I wasn’t home. Suddenly she was weighing about ninety pounds and her belly was the size of a football. Bob Barker would have my head.

So Kalliope is a young, unwed mother. She gave birth to three kittens on September 28th. She was considerate enough to choose my bed as her birthing room, so I came home to find three tiny closed-eyed little rodenty creatures in a pile on my duvet, a bloody mess on my pillow, and a stillborn under my sheet. I did a lot of laundry.
I’ve always been infatuated with creation. Given the option, I’d almost always rather create than consume, which is why I tend to gravitate towards writing, drawing, painting, Lego sets, etc. Watching another life be created, though? That puts everything else to shame. I suppose this is the sort of thing people usually realize when they have children, but, well, I’m too much of a child myself to ever go that route.
While I’ve been feeling unproductive because most of my projects are stalled in some midphase, or they’re behind-the-scenes sorts of pieces that I can’t really add to my portfolio, Kallie’s been raising three beautiful, healthy, and only marginally psychotic tiger-striped felines.
And I’m trying hard not to get attached, but I’ve watched them quadruple in size. I was there when their eyes started to open, I knew them when their ears were closed flat, and I taught them to eat solid food. Two weeks ago, they all had earned names.
This is Copernicus at about three weeks old:

Sabine, today, posing with her favourite plaything (after her Mum’s tail):

And Matilda boning up on her typography:

More crazy-cat-lady photos can be found on my flickr page, if you’re really so inclined.
Oh, and in actual news, I’ve added two new projects—digitaledge.ca and a logo for Comfort & Joy (website in production!). But, really, neither of those attack my shoes when I walk into the room, so they really just seem less thrilling, somehow.
The Cat Days of Summer
Friday, August 10th, 2007
Everything seems to be in a bit of a lull. I have so many projects that are almost finished, but need that last little bit of content or that last cycle of feedback. I’m told that this is normal for the design industry in the summertime. Regardless, it makes me feel as though I’m not being productive, even though that isn’t the case in the least. In fact, I seem to be getting a lot of my long-term to-do-items crossed off my list, which is a fantastic feeling!
Well, I’ve been talking about it forever, and, finally, it’s official—resumes are on sale! Get all the details here.
I’m doing a whole host of revisions to my custom client admin panel codebase, so anyone getting one of those with their new website in the upcoming months will be seeing a more elegantly designed and more user-friendly interface there. While I’m in there, I’ll also be overhauling the code base so that it’s cleaner and stabler, meaning better, stronger, faster websites for everyone!
Oh, and there is one new project I can show for the time being: another newspaper ad for the post office space. Coming up soon: an explanation for why I’ve been stealing stickers off all the apples in the grocery store, and all sorts more.
Note to Self: Update Portfolio More Often
Monday, July 2nd, 2007
It seems like it’s been forever since I actually added new pieces to my portfolio—as it is, it’s getting overstuffed. (See the website thumbnail pull-down. Must fix that.) Leaving it all to do in bulk like this makes it a bit of a painful process.
So, in answer to the burning “so what exactly have you been doing all this time, Sarah?” question, I have the following: a logo for Bill Smith, novascotialobstercouncil.com, atlanticgatewayalliance.com, lunenburgframing.ca, an online quilt store, a volunteer project for a Senegalese non-profit, a business card and a brochure for Smuggler’s Cove Inn, and, just in case you’re interested, a look at my own branding efforts. As usual, there’s a boatload of other stuff in the works.
Happy Birthday
Thursday, June 7th, 2007
I realized early this morning when accidentally entering the date wrongly on an estimate that it was T&S’s official first birthday yesterday. By sheer luck of the draw, my official date of business registration happened to be 06÷06÷06. Not that I’m a raging Satanist or anything, but the fifteen-year-old-boy who lives inside me thinks that’s cool. (I also like the trinity aspect that seems to be sneaking into my business—my door number is going to be 3, there are three rooms and three doors in my studio…)
Mind you, numbers confuse me so much sometimes, I needed to edit this post three times to make it factually accurate.
In celebration, I would like everyone to light a firework, sparkler, or a match at some point today. (Because I only just now realized that it is now the 7th, and no longer the 6th, and thus I actually have nothing to celebrate and am probably a bad parent for missing my firstborn’s first birthday.) And then go look at this website, because I really like it and had a lot of fun trying to make it work.
Karma, Carma, Karma
Tuesday, May 29th, 2007
I think I’m finally starting to see how everything balances out. I spent a ridiculous amount of effort getting everything ready for my launch party, and ended up accidentally locking myself out of my studio at 7am in the pouring rain. I had one nasty cold, but everyone who came to the launch (and there weren’t many, given that I’m a moron and set it in the middle of a long weekend) came in the door with a bottle of wine and I ended my night happy, blissful, and with a studio that actually looks like a studio now, and is full of colour and art and all those other things I like so much. On the other hand, the internet’s out, so I can’t seem to actually make use of it.
This morning I took my beloved Etta (my Civic) in for her MVI and was told she’s no good anymore, and it’s time to buy a new car. But this afternoon? I officially got my LGDC, which means I am now a professional portfolio-reviewed member of the Society of Graphic Designers of Canada. Time for another party!
And in other news, I think I am becoming a better designer. Lots and lots of projects are in the making, and I can’t wait to show them off.
