Posts Tagged ‘design’

Let’s talk about text, baby

Friday, May 7th, 2010

I love type, but I find that most days, I don’t get much of a chance to really play with it like I like to. I miss the luxury of school (any­thing that costs more than a pair of Louboutins is a luxury), where we’d be given typo­graphy assign­ments that let us play around with let­ters and words, cre­ating inter­esting pat­terns with them.

Typo­graph­ical arrange­ment for the NSLC’s annual report. I made up this fact. They tell me that the number is totally insane.

I’ve been wanting to get back into doing things like this, mostly as cre­ative exer­cises to keep me inter­ested in design. Of course, cre­ative exer­cises in and of them­selves are also some­thing of a luxury; it seems like that pesky work keeps get­ting in the way.

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What’s on the outside counts, too!

Friday, April 9th, 2010

Two years ago, I made an incred­ibly rash decision. I was standing in front of a row of boxes, a little worse for wear due to an excess of cel­eb­ra­tion the prior evening. A sick feeling settled over me, and I decided to run with the impulse.

Two hours later, I was a blonde. (Actu­ally, this isn’t true. It took more like the entire weekend and six boxes of bleach to get there, which ulti­mately des­troyed my hair and left me with no option but cut­ting it all off, even­tu­ally, but that’s another story.) For me, it was a massive change, as I’ve always been prone to identify myself by my hair­colour. People often know me as the girl with lots of bright red hair (admit­tedly, I’m still working on get­ting the “lots” part back), and all the varied pre­con­cep­tions and ste­reo­types people have about red­heads tend to apply to me, too. (Whether that’s an issue of nature or nur­ture, I’m not quite sure, but let’s assume it’s irrelevant.)

So going blonde was def­in­itely an impulsive choice, and part of my desire to do so was to play with my own sense of self. It was fun for a while (mostly because I’d show up places to see friends, and they’d look quite shocked), but even­tu­ally I went back to some­thing akin to my nat­ural colour (after testing out almost every other colour com­bin­a­tion avail­able to me. Ser­i­ously, it’s no wonder my hair ended up des­troyed).  The exper­i­ment led me to realize just how much of who we are—both how we see ourselves, and how others see ourselves—is encap­su­lated in our appear­ance. As much as we may try insist on silly maxims like “don’t judge a book by its cover” and “it’s what’s on the inside the counts”, what’s on the out­side is almost invari­ably a reflec­tion of what’s on the inside.

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Lately, I’ve found myself giving a sub­stan­tial amount of design feed­back to non-designers. While I always main­tain that you ought to leave design to pro­fes­sionals, some­times this just isn’t feas­ible for one reason or another. So, in the interests of public ser­vice (pret­ti­ness making the world a better place, and whatnot), I’d like to offer up some sug­ges­tions that should improve your design across the board.

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Made with Love: Or What That Means, Exactly

Thursday, January 28th, 2010

So if you’ve been any­where within a ten-mile radius of me any­time in the last week and a half, you’re prob­ably well aware of The Big Card Pro­ject. I took it upon myself to design a set of six macabre Valentines, thinking it’d be a a fun little pro­ject that’d get me away from the com­puter, make me feel more cre­ative, and force me to relax a touch.

Thumbnail SketchesThumb­nail sketches. This is how things started. I hate showing people my sketch­book because things invari­ably look like they were drawn by a blind five-year-old. Basic­ally, I’m just trying to get the com­pos­i­tion right.

Of course, I forgot to factor in the fact that I’m a crazy work­aholic per­fec­tionist with an insom­niac streak a mile wide whenever I get really pas­sionate about a pro­ject. My little lark of a pro­ject kept me up late, made an utter war­zone of my apart­ment, and still took far longer than I’d anticipated.

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Why I Don’t Like Flash

Thursday, January 14th, 2010

When I was working on my new design for this web­site, I spent a lot of time eval­u­ating my options for image dis­play, as it’s one of the most vital ele­ments of the site. I had very spe­cific require­ments for what I wanted, both in terms of the look & feel of the gal­leries, and the ease of imple­ment­a­tion. I spent forever looking through all sorts of Word­Press plu­gins, hacks, and stan­dalone solu­tions, and even­tu­ally settled (grudgingly) on a Flash-based option: WP-Simpleviewer, based on the Sim­pleViewer plugin.

Of course, after spending forever (I stopped counting some­where along the line) spent making it work pre­cisely (and pixel-perfectly) to my liking, it’s now broken. Every single image in my port­folio is now dis­playing with jagged images. Cue panic! It was fine last time I checked! What on earth happened? I still have no idea, and I hate to think how long it may have been broken before I noticed. (Note to self: keep an eye on these things, alright? Sheesh. My con­tact form plugin had also deac­tiv­ated itself without my noti­cing some­where along the line. Not good.)

So I’m ditching the Sim­pleViewer. (I am guessing that much of my weekend will be spent tweaking and imple­menting the change, so things are going to look ter­rible between now and then.) I found an altern­ative that I think will be better, and sim­pler in the long run, although of course it does mean that I need to go through every port­folio post and upload new gal­leries: Gal­li­frey, based on Gal­ler­iffic. (If you’re nerd-chic and/or British enough, you’ll recog­nize this as The Doctor‘s home planet, which rather delights me as I’ve just started falling in love with all things Tardis-related.) It works with Word­Press’ built-in gal­lery func­tions, is super-customizable, and will even finally allow me to imple­ment my triple-bordered image dis­play that I wanted ini­tially for this site. Sim­pleviewer, you were fant­astic, but it’s time for us to part ways.

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January marks the three-year-anniversary of the day I told my employer to “take this job and shove it” (in all ser­i­ous­ness, HB Stu­dios was a fant­astic place to work, but Office Space was what gave me my moment of epi­phany required to take the leap). Three years seems like forever ago, and I’ve learned so much since then, but it’s always good to look back and figure out what I could be doing better.

So, where my major issue has always been burnout (both of the cre­ative sort and the plain old good lord, am I ever exhausted! variety), I’m looking to add more work-play bal­ance to my life. Over the past year, I’ve become better at adding play to my life, and, just in the end of December, I found myself unex­pec­tedly doing things I’ve always meant to do while run­ning my busi­ness, but have somehow man­aged to evade quite con­sist­ently: eating and sleeping on a daily basis, working less than six­teen hours a day, and playing with cre­ative pro­jects that take me away from The Machine.

Learning CalligraphyMy poor kit­chen table. It is utterly COVERED in ink stains now.

What I’m excited about for the new year, not sur­pris­ingly, are also the things that I’m pas­sionate about in my life. (more…)




Awkward Logos in the Wild

Tuesday, December 22nd, 2009

Everyone (or at least, every designer) loves a good “logos gone wrong” selec­tion. Most of them are just unin­ten­tion­ally dirty or besmirched by awk­ward kerning, but they’re always a good reminder of why you should always show your work to others before final­izing, just in case there’s a visual you might be missing. (And turn it upside down, too, just to make sure.)

So, to follow up on last week’s post about design in transit sys­tems, I thought I’d post a little tidbit I came across in Dubrovnik.

I’d just landed in town, ready for a new lan­guage, new cur­rency, and new adven­tures. I’d had about four hours of sleep, stretched out on a bench in the neon-lighted bar of the ferry from Italy to Croatia, and I was wan­dering about, trying to orient myself, with a back­pack the approx­imate size and weight of a bear strapped to my back. I head toward what looks like it might be a cash machine and I come across this delightful sign:

Bizarre signage in CroatiaDon’t play with guns, alright, kids?

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Going places with typography

Tuesday, December 15th, 2009

Everyone who knows me at all knows I’m a fan of a good typeface (and a nice bottle of wine, and a pretty pair of shoes). Less common know­ledge is my fond­ness for public transit.

Sure, it’s often dirty, loud, crowded, and out­moded. Often­times it’s a good way to run into people you’d rather avoid. But it’s an excel­lent measure of the vitality of a city—its public transit system is the lifeblood of its “common” people, and a reflec­tion of how it treats them. Of course, the city in which I live has one of the most miser­able public transit sys­tems I’ve come across. I sold my little Honda Civic just before I left for five weeks in eastern Europe last summer, and I’ve been strug­gling to get by without it ever since. (Winter’s going to be fun.)

A year ago I found cheap air­fare to Mexico, and have since been taking off on a reg­ular basis, trav­eling about and becoming a bit of a digital nomad (which is another story entirely). I’ve been lucky to do a decent bit of trav­eling since then, and I’ve taken buses, trains, sub­ways, fer­ries, and trams in various cities across nine dif­ferent coun­tries, most of which spoke lan­guages unin­tel­li­gible to me. Given the lan­guage bar­rier, the fact that I was almost always solo, and the fact that I can get lost in a three-foot-square glass bubble, I started paying a lot of atten­tion to way­faring signage.

Malostranská station in PrahaMalostranská sta­tion in Praha

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It’s not a resu-ME, it’s a resu-YOU!

Thursday, March 19th, 2009

About 95% of the work I do tends fall into the “logos and web­sites” cat­egory, but every now and again I’m given the oppor­tunity to work on some­thing a little dif­ferent. One of my favourite “little dif­ferent some­thing” is the resume. I’ve designed a number of them, and I always enjoy them. They’re chal­len­ging from an inform­a­tion hier­archy point of view, and people really notice them. I’ve heard all kinds of com­ments, in part I think because people are so used to seeing the same boring MS Word tem­plates.
Julie's Custom Resume Design
Julie Smith is a Toronto lawyer whose resume I recently designed. She sent her resume out to two dif­ferent com­panies one day, and was given an inter­view on the second. Later, she passed along this com­ment from a headhunter:

Your resume looks fant­astic! One of the best I’ve ever seen!

So, if you find your­self facing unem­ploy­ment (I’m not going to use the “R” word, or even the “D” word, but do feel free to ruminate on the cur­rent eco­nomic cli­mate in whatever manner you’d prefer), you should invest in a custom-designed resume! It’s cheap, it’s fun, and it may even get you a job. And I get that warm-and-fuzzy feeling that comes from helping someone out.




Somewhere over the learning curve

Wednesday, March 4th, 2009

I seem to go through phases of rapid devel­op­ment, fol­lowed by periods of stasis. I just real­ized, after having worked 35 hours in the past 3 days, that I’m in a “rapid devel­op­ment” phase. Or I’m just working so much that I can’t help but pick up things faster.

Anyway, new projects!




New Year, New Projects, New Sarah

Monday, January 26th, 2009

I’ve had the cra­ziest last-little-while: per­son­ally, pro­fes­sion­ally, oth­er­wise. I took my first vaca­tion in years and dis­ap­peared into the Mayan jungle for a week, and I’ve just recently returned from just shy of a full month spent on-the-road, living out of suit­cases and back­packs and the trunk of my car. It’s been utterly fabulous–exhausting and refreshing sim­ul­tan­eously, and just what I needed to return to my life & busi­ness with a clean brain & slate.

I have many stories and pho­to­graphs, which are forth­coming. For now, two new pro­jects: the hol­iday cards I mean to do every year, and a redesign and rear­chi­tec­turing of Fern­wood Pub­lishing.




but appar­ently I’m not. I’ve actu­ally had “update web­site” on my to-do list for the last three or four weeks. In the past week it’s actu­ally been upgraded to “update web­site PLEASE” and “for the love of EVERYTHING, UPDATE WEBSITE ALREADY”. I’m starting to sus­pect it might be easier to switch over from my custom-built Ruby on Rails powered site to a cus­tom­ized Word­Press site, which could easily handle everything my RoR is doing with a much easier-to-use backend (not that manu­ally editing data­base fields isn’t easy).

I’ve been using Word­Press for everything lately, and have totally fallen in love with it. I seem to always be a little behind the curve on web trends (as a side note, I’m now on Twitter, though I still don’t really under­stand the point entirely) due to my gen­eral dis­taste for trends (if everyone likes it, it can’t pos­sibly be any good, right?). But I really wish I’d dis­covered the power and flex­ib­ility of Word­Press earlier on—it’s bril­liant and I’m begin­ning to use it for more and more of my client projects.

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Client Love Notes

Sarah successfully runs a graphic design business in a small town rife with competition from a multitude of other graphic artists and wannabes. The reason why she maintains this success comes from her diverse skill set and unique styles.

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