Posts Tagged ‘design’
Let’s talk about text, baby
Friday, May 7th, 2010
I love type, but I find that most days, I don’t get much of a chance to really play with it like I like to. I miss the luxury of school (anything that costs more than a pair of Louboutins is a luxury), where we’d be given typography assignments that let us play around with letters and words, creating interesting patterns with them.
Typographical arrangement for the NSLC’s annual report. I made up this fact. They tell me that the number is totally insane.
I’ve been wanting to get back into doing things like this, mostly as creative exercises to keep me interested in design. Of course, creative exercises in and of themselves are also something of a luxury; it seems like that pesky work keeps getting in the way.
What’s on the outside counts, too!
Friday, April 9th, 2010
Two years ago, I made an incredibly rash decision. I was standing in front of a row of boxes, a little worse for wear due to an excess of celebration the prior evening. A sick feeling settled over me, and I decided to run with the impulse.
Two hours later, I was a blonde. (Actually, this isn’t true. It took more like the entire weekend and six boxes of bleach to get there, which ultimately destroyed my hair and left me with no option but cutting it all off, eventually, but that’s another story.) For me, it was a massive change, as I’ve always been prone to identify myself by my haircolour. People often know me as the girl with lots of bright red hair (admittedly, I’m still working on getting the “lots” part back), and all the varied preconceptions and stereotypes people have about redheads tend to apply to me, too. (Whether that’s an issue of nature or nurture, I’m not quite sure, but let’s assume it’s irrelevant.)
So going blonde was definitely an impulsive choice, and part of my desire to do so was to play with my own sense of self. It was fun for a while (mostly because I’d show up places to see friends, and they’d look quite shocked), but eventually I went back to something akin to my natural colour (after testing out almost every other colour combination available to me. Seriously, it’s no wonder my hair ended up destroyed). The experiment led me to realize just how much of who we are—both how we see ourselves, and how others see ourselves—is encapsulated in our appearance. As much as we may try insist on silly maxims like “don’t judge a book by its cover” and “it’s what’s on the inside the counts”, what’s on the outside is almost invariably a reflection of what’s on the inside.
Seven simple steps to better design, sans designer
Thursday, March 18th, 2010
Lately, I’ve found myself giving a substantial amount of design feedback to non-designers. While I always maintain that you ought to leave design to professionals, sometimes this just isn’t feasible for one reason or another. So, in the interests of public service (prettiness making the world a better place, and whatnot), I’d like to offer up some suggestions that should improve your design across the board.
Made with Love: Or What That Means, Exactly
Thursday, January 28th, 2010
So if you’ve been anywhere within a ten-mile radius of me anytime in the last week and a half, you’re probably well aware of The Big Card Project. I took it upon myself to design a set of six macabre Valentines, thinking it’d be a a fun little project that’d get me away from the computer, make me feel more creative, and force me to relax a touch.
Thumbnail sketches. This is how things started. I hate showing people my sketchbook because things invariably look like they were drawn by a blind five-year-old. Basically, I’m just trying to get the composition right.
Of course, I forgot to factor in the fact that I’m a crazy workaholic perfectionist with an insomniac streak a mile wide whenever I get really passionate about a project. My little lark of a project kept me up late, made an utter warzone of my apartment, and still took far longer than I’d anticipated.
Why I Don’t Like Flash
Thursday, January 14th, 2010
When I was working on my new design for this website, I spent a lot of time evaluating my options for image display, as it’s one of the most vital elements of the site. I had very specific requirements for what I wanted, both in terms of the look & feel of the galleries, and the ease of implementation. I spent forever looking through all sorts of WordPress plugins, hacks, and standalone solutions, and eventually settled (grudgingly) on a Flash-based option: WP-Simpleviewer, based on the SimpleViewer plugin.
Of course, after spending forever (I stopped counting somewhere along the line) spent making it work precisely (and pixel-perfectly) to my liking, it’s now broken. Every single image in my portfolio is now displaying with jagged images. Cue panic! It was fine last time I checked! What on earth happened? I still have no idea, and I hate to think how long it may have been broken before I noticed. (Note to self: keep an eye on these things, alright? Sheesh. My contact form plugin had also deactivated itself without my noticing somewhere along the line. Not good.)
So I’m ditching the SimpleViewer. (I am guessing that much of my weekend will be spent tweaking and implementing the change, so things are going to look terrible between now and then.) I found an alternative that I think will be better, and simpler in the long run, although of course it does mean that I need to go through every portfolio post and upload new galleries: Gallifrey, based on Galleriffic. (If you’re nerd-chic and/or British enough, you’ll recognize this as The Doctor‘s home planet, which rather delights me as I’ve just started falling in love with all things Tardis-related.) It works with WordPress’ built-in gallery functions, is super-customizable, and will even finally allow me to implement my triple-bordered image display that I wanted initially for this site. Simpleviewer, you were fantastic, but it’s time for us to part ways.
6 new projects for 2010 that won’t make me any money
Thursday, January 7th, 2010
January marks the three-year-anniversary of the day I told my employer to “take this job and shove it” (in all seriousness, HB Studios was a fantastic place to work, but Office Space was what gave me my moment of epiphany required to take the leap). Three years seems like forever ago, and I’ve learned so much since then, but it’s always good to look back and figure out what I could be doing better.
So, where my major issue has always been burnout (both of the creative sort and the plain old good lord, am I ever exhausted! variety), I’m looking to add more work-play balance to my life. Over the past year, I’ve become better at adding play to my life, and, just in the end of December, I found myself unexpectedly doing things I’ve always meant to do while running my business, but have somehow managed to evade quite consistently: eating and sleeping on a daily basis, working less than sixteen hours a day, and playing with creative projects that take me away from The Machine.
My poor kitchen table. It is utterly COVERED in ink stains now.
What I’m excited about for the new year, not surprisingly, are also the things that I’m passionate about in my life. (more…)
Awkward Logos in the Wild
Tuesday, December 22nd, 2009
Everyone (or at least, every designer) loves a good “logos gone wrong” selection. Most of them are just unintentionally dirty or besmirched by awkward kerning, but they’re always a good reminder of why you should always show your work to others before finalizing, just in case there’s a visual you might be missing. (And turn it upside down, too, just to make sure.)
So, to follow up on last week’s post about design in transit systems, I thought I’d post a little tidbit I came across in Dubrovnik.
I’d just landed in town, ready for a new language, new currency, and new adventures. I’d had about four hours of sleep, stretched out on a bench in the neon-lighted bar of the ferry from Italy to Croatia, and I was wandering about, trying to orient myself, with a backpack the approximate size and weight of a bear strapped to my back. I head toward what looks like it might be a cash machine and I come across this delightful sign:
Don’t play with guns, alright, kids?
Going places with typography
Tuesday, December 15th, 2009
Everyone who knows me at all knows I’m a fan of a good typeface (and a nice bottle of wine, and a pretty pair of shoes). Less common knowledge is my fondness for public transit.
Sure, it’s often dirty, loud, crowded, and outmoded. Oftentimes it’s a good way to run into people you’d rather avoid. But it’s an excellent measure of the vitality of a city—its public transit system is the lifeblood of its “common” people, and a reflection of how it treats them. Of course, the city in which I live has one of the most miserable public transit systems I’ve come across. I sold my little Honda Civic just before I left for five weeks in eastern Europe last summer, and I’ve been struggling to get by without it ever since. (Winter’s going to be fun.)
A year ago I found cheap airfare to Mexico, and have since been taking off on a regular basis, traveling about and becoming a bit of a digital nomad (which is another story entirely). I’ve been lucky to do a decent bit of traveling since then, and I’ve taken buses, trains, subways, ferries, and trams in various cities across nine different countries, most of which spoke languages unintelligible to me. Given the language barrier, the fact that I was almost always solo, and the fact that I can get lost in a three-foot-square glass bubble, I started paying a lot of attention to wayfaring signage.
Malostranská station in Praha
It’s not a resu-ME, it’s a resu-YOU!
Thursday, March 19th, 2009
About 95% of the work I do tends fall into the “logos and websites” category, but every now and again I’m given the opportunity to work on something a little different. One of my favourite “little different something” is the resume. I’ve designed a number of them, and I always enjoy them. They’re challenging from an information hierarchy point of view, and people really notice them. I’ve heard all kinds of comments, in part I think because people are so used to seeing the same boring MS Word templates.

Julie Smith is a Toronto lawyer whose resume I recently designed. She sent her resume out to two different companies one day, and was given an interview on the second. Later, she passed along this comment from a headhunter:
Your resume looks fantastic! One of the best I’ve ever seen!
So, if you find yourself facing unemployment (I’m not going to use the “R” word, or even the “D” word, but do feel free to ruminate on the current economic climate in whatever manner you’d prefer), you should invest in a custom-designed resume! It’s cheap, it’s fun, and it may even get you a job. And I get that warm-and-fuzzy feeling that comes from helping someone out.
Somewhere over the learning curve
Wednesday, March 4th, 2009
I seem to go through phases of rapid development, followed by periods of stasis. I just realized, after having worked 35 hours in the past 3 days, that I’m in a “rapid development” phase. Or I’m just working so much that I can’t help but pick up things faster.
Anyway, new projects!
- WordPress theme for Jaye Wells
- menu design
- website for Marilyn Hicks
- and I’ve updated Marilyn’s identity page, finally (more…)
New Year, New Projects, New Sarah
Monday, January 26th, 2009
I’ve had the craziest last-little-while: personally, professionally, otherwise. I took my first vacation in years and disappeared into the Mayan jungle for a week, and I’ve just recently returned from just shy of a full month spent on-the-road, living out of suitcases and backpacks and the trunk of my car. It’s been utterly fabulous–exhausting and refreshing simultaneously, and just what I needed to return to my life & business with a clean brain & slate.
I have many stories and photographs, which are forthcoming. For now, two new projects: the holiday cards I mean to do every year, and a redesign and rearchitecturing of Fernwood Publishing.
Seriously, you’d think I’d be better at regular updates by now…
Monday, November 17th, 2008
but apparently I’m not. I’ve actually had “update website” on my to-do list for the last three or four weeks. In the past week it’s actually been upgraded to “update website PLEASE” and “for the love of EVERYTHING, UPDATE WEBSITE ALREADY”. I’m starting to suspect it might be easier to switch over from my custom-built Ruby on Rails powered site to a customized WordPress site, which could easily handle everything my RoR is doing with a much easier-to-use backend (not that manually editing database fields isn’t easy).
I’ve been using WordPress for everything lately, and have totally fallen in love with it. I seem to always be a little behind the curve on web trends (as a side note, I’m now on Twitter, though I still don’t really understand the point entirely) due to my general distaste for trends (if everyone likes it, it can’t possibly be any good, right?). But I really wish I’d discovered the power and flexibility of WordPress earlier on—it’s brilliant and I’m beginning to use it for more and more of my client projects.
