StreakFree Logo Redesign

Client: StreakFree Canada

As part of a wider rebranding project, we started with a refinement of their logo.

Streakfree_logo_before
before

StreakFree Logo pre-redesign

Their original logo had the right idea, but suffered from awkward typography and composition. It was in raster format only, making it difficult to use.

Streakfree_logo
after

StreakFree Logo redesigned

While retaining similarity to the original, we cleaned the lines and simplified the logo, making for a stronger impression.

We redrew the logo from scratch, maintaining the symbolic elements used in the original and adding another used on their website. The type remained a slightly rounded sans, but was presented more effectively.

The new logo was saved in a number of different formats, as per the usual, so as to make it easier to use across a wide variety of applications, without any degradation in quality.

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