StreakFree Logo Redesign

Client: StreakFree Canada

As part of a wider rebranding project, we started with a refinement of their logo.

StreakFree Logo pre-redesign

Their original logo had the right idea, but suffered from awkward typography and composition. It was in raster format only, making it difficult to use.

StreakFree Logo redesigned

While retaining similarity to the original, we cleaned the lines and simplified the logo, making for a stronger impression.

We redrew the logo from scratch, maintaining the symbolic elements used in the original and adding another used on their website. The type remained a slightly rounded sans, but was presented more effectively.

The new logo was saved in a number of different formats, as per the usual, so as to make it easier to use across a wide variety of applications, without any degradation in quality.