Newspaper Ad Redux

Client: Eleven Eleven Properties

Sure, the first advertisement hadn’t helped the post office space find a tenant, but Lunenburg’s main drag looks like a ghost town these days, anyway. Scott, not one to lose hope easily, contacted me about doing another ad for the space.

Final Ad

This time, I decided to go a little bit more conservative. This one, playing with skylines and profit graphs, won out over the others.

As a side note, I take a great deal of pleasure in graph paper. I’m not entirely sure why—maybe it's that it feels more “technical” than lined paper. Maybe I secretly want to be a mathematician. I used to have a real problem sticking to using only one notebook at a time, and as a result ended up frantically tearing my studio apart whenever I wanted to find a certain set of notes, throwing identical notebooks all over the place. One day, I bought myself a book of graph paper, and it instantly solved all my problems. Magic!

This ad is currently running every second Thursday in Halifax’s Chronicle-Herald.