IOCS Logo Redesign

Client: Inside-Out Cleaning Services

When Inside-Out Cleaning Services were nominated for a local business award, they approached me to design their logo, which is used on everything from their shirts to their trucks.

Iocs_logo_predesign
before

Original Logo

Their old logo was too busy, and lacks the simplicity a logo demands. Because they wanted to maintain customer loyalty, IOCS asked that I reuse some elements of this design, so that current customers would still recognize the logo.

Iocs_redesign
after

Redesigned Logo

The new logo still maintains some of the branding elements of the old logo—the colour and the carpet imagery—but ties everything together better. More streamlined, the redesigned logo brings the company into the now.

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