A semi-regularly updated collection of thoughts, meanderings, and liberal use of em-dashes

The Blog Archive

· Wednesday June 22nd 2011 · Five things I’ve learned during five years in business

Five things I’ve learned during five years in business

Every year, I have the best inten­tions to cel­eb­rate my busi­ness’ birthday in some fashion. Every year, I remember two weeks too late. Trig­gers & Sparks is basic­ally my neg­lected child. I sup­pose that might explain why every now and again, it throws temper tantrums. There are a number of anniversaries I could celebrate—the day I left my full-time job, or the day I was first paid for work, but this one falls nicely in the middle and is simple enough to remember: by sheer coin­cid­ence, the date on my offi­cial busi­ness regis­tra­tion is 06.06.06. While I’m neither reli­gious or satan­istic, I do believe in serendipity, and thought...

read more
· Thursday May 26th 2011 · Saying goodbye to South America

Saying goodbye to South America

Three months in South America turned into five months, and I was still sad when it came time to come home. Some­where in the JFK air­port, exhausted from my eleven-hour flight and an hour and a half of standing in line, waiting for US cus­toms to harass me for flying through a country I had no time to step out­side in, I started to get hor­ribly depressed. It was cold and grey. Everyone around me was speaking Eng­lish again. Everything looked so familiar, too per­fect and sterile. Luckily, by the time I got to Hal­ifax (and another long wait at cus­toms while they inspected every single...

read more
· Thursday May 5th 2011 · 6 tips to get the most out of your website redesign

6 tips to get the most out of your website redesign

So, you’ve decided it’s time for a redesign. All the signs are there, and you’re ready to take the plunge. But where do you start? I’ve seen too many people launch into a web­site redesign without ser­ious con­sid­er­a­tion first, and unfor­tu­nately this can often mean that they’re not get­ting everything they should be from their redesign. A redesign is an invest­ment on your part—both in time and money—and can be a great oppor­tunity to turn your busi­ness around. 1. Get strategic. Before doing any­thing else, you need to sit down and figure out what you want out of your web­site. The more clearly defined...

read more
· Thursday April 28th 2011 · How to know when it’s time to redesign

How to know when it’s time to redesign

I’ve recently been working on a slight redesign of this site. Now, when I say “slight”, I actu­ally do mean “mostly so subtle, the vast majority of people won’t notice the dif­fer­ence”, so you may or may not see any­thing chan­ging as I work on it. (I got very brave and uploaded the new design midway through working on it, so there might be some kinks here and there.) But I’m a crazy obsessive detail-oriented freak. A redesign for me is basic­ally a per­petu­ally ongoing pro­cess, con­sisting of tiny little adjust­ments every day. The last time I redesigned (admit­tedly, it was a much larger redesign than this one!) took a few...

read more
· Friday April 8th 2011 · The f-word

The f-word

I was sup­posed to be home by now. Instead, I changed my ticket and delayed my return home by two months. Even then, five months just isn’t enough time. It’s sur­prising how much I haven’t got around to doing. Last week, we finally went to Chile—that trip was sup­posed to happen in December, when we first got here! I’d like to make it down (fur­ther) south to explore Patagonia a little; I’m dying to visit Bolivia’s salt flats and Peru’s high-altitude Incan cities; and I still haven’t made it to Rio, although I think I’m glad I skipped Carnaval. I haven’t taken a tango lesson yet, and while I feel like...

read more
· Thursday March 3rd 2011 · In which love bests money

In which love bests money

Crossing the Rio de la Plata after a week-long “hol­iday” in Uruguay, I real­ized how much the way I spend my money has changed. Now that I no longer need to steal film from the gro­cery store or cal­cu­late the exact per-grain price of a loaf of bread, I find I’m more willing to spend a little bit more money on things. For example, I’ll no longer buy a pair of shoes that retails for less than $100, although I’m almost insistent on only allowing for new shoe pur­chases when the afore­men­tioned shoe is on sale. I’d also rather pay a little more for a direct flight, or a faster ferry,...

read more
· Thursday January 27th 2011 · Things I’ve learned from Argentina

Things I’ve learned from Argentina

Hard to believe I’ve been here for over a month already. It feels as though it’s been no time and all, and before I know it I’ll be heading back to the Land of Ice and Snow. This trip was very much intended as a litmus test for my vag­a­bond way of life—I’ve been looking for a way to com­bine work and travel for some time now, and I think I may have hit on a com­bin­a­tion that works. I’ve come to realize a few important things, though. 1. I need more time. Way more time. This week, I am taking three hours of Spanish class a day, in what will most likely...

read more
· Thursday January 13th 2011 · Missing things and missing out

Missing things and missing out

Argen­tina is most def­in­itely still in holiday-mode: it’s summer vaca­tion here, a good number of the shops still have their shut­ters closed, and everyone who can afford to is off on the beaches of Uruguay. I’ve been working a lot more than I’d like to admit the last two weeks. Tech­nic­ally I still have a suntan, but I think it’s fading. Bal­an­cing work and life has always been trouble­some for me. I tend towards work­aholi­cism on my best days, and it’s cer­tainly not uncommon for me to put in a sixty-hour work week. I’ve gotten better: I almost always take most of the weekend off now, and I’m...

read more
· Friday January 7th 2011 · In the jungles of the Amazon

In the jungles of the Amazon

In the middle of the Amazon jungle, seven hours by boat from the closest hos­pital, I cut off my fin­gertip with a machete. This is how I spent my Christmas: I flew to Manaus, a big ugly port city on the Amazon river, where the warm, slow, black Rio Negro and the cooler, faster, sandy Rio Solimões meet up and run side-by-side for some dis­tance, looking rather neat. Manaus was not the world’s nicest intro­duc­tion to Brazil—the city echoes the sur­rounding jungle with its sprawling messi­ness. Once one of Brazil’s richest cities, it still con­tains the opu­lent (and rather tacky-looking) pastel-coloured palaces built during the rubber boom,...

read more
· Thursday December 23rd 2010 · Murphy’s Law

Murphy’s Law

It’s been almost a week since I landed in South America, and it sim­ul­tan­eously feels as though it’s been forever, and no time at all. In some respects, I’m still sur­prised we made it down here at all: the 9000km to Buenos Aires was so anxiety-ridden, I’m thinking I’ve used up all my bad luck for the year in one week. And that excludes that whole “breaking my wrists twice” period of the year. I have no (Cana­dian) passport I really meant to get one before leaving, if only to get into the U.S., and then back home, with less hassle. (I usu­ally...

read more
· Thursday December 9th 2010 · A change will do me good

A change will do me good

In five days, I’ll be on my way to South America. I’m wildly excited, of course. People keep asking me if I’m ready, though, and I’m never quite sure how to answer. I mean, I have a suit­case that will hold 25 pairs of shoes and still have enough room for a couple weeks’ worth of out­fits. I’ve got an apart­ment in Buenos Aires all lined up. I’m finally cast-free and I’m working on my physio so that I’ll be strong by the time we hit the Amazon rain­forests. I have a supply of sleeping pills for insanely-long flights and bus rides across the con­tinent. I have...

read more
· Thursday November 18th 2010 · Sarah’s Excellent Adventure

Sarah’s Excellent Adventure

It’s offi­cial: in a little under a month, I’ll have my things all packed away in storage, and I’ll be on my way to gor­geous Buenos Aires, nearly 9000 km from home, and quite lit­er­ally the other side of the world. I’ll be staying for three months, which offi­cially makes it my longest trip ever. I’ve had my tickets booked for some time, which is about as close as I come to long-term com­mit­ments these days, and I’ve been slowly pre­paring for the trip—by which I basic­ally mean “talking along to my Spanish tapes as I walk down the street” (no, that crazy girl isn’t talking to her­self!)...

read more

Client Love Notes

As a regular client, I always have a laundry list of design and website needs for Sarah to deliver on each week. No matter how big or small, Sarah faces every challenge with a positive attitude and a smile and she always gets the job done—creatively and professionally. She is a pleasure to work with and a true asset to our company.

read more lovenotes