· Wednesday January 30th 2008 ·

My One-Year-Old Monsters

It’s been offi­cially a year today. A year of no paycheques, no health bene­fits, no vaca­tion time. No nine a.m. starts, no staying indoors all day staring at a com­puter screen, no mon­strous amounts of unpaid over­time. (Okay, I lied, all of those things have happened, and worse.) I love that I can say that I’ve been run­ning my own busi­ness for a year and I’m still in love with it.

I’ve had the chance to work with a huge range of com­panies and people over the past year, pro­du­cing a range of dif­ferent pro­jects. I’ve done news­paper ads, illus­tra­tions, resumes, and a whole slew of web­sites, logos, busi­ness cards, and bro­chures. I’ve learned how to use Quick­books, I’ve stream­lined my pro­cesses, I’ve learned some AJAX tech­niques, I’ve rewritten my CMS code base, I’ve read about grids and typo­graphy and golden ratios. I’ve lost out on con­tracts, and I’ve taken on pro­jects that thrilled and chal­lenged me. I make an awful lot less money now than I used to, and I prob­ably work harder. But it’s just so much fun.

How­ever, my one-year-mark is a time for ser­ious con­sid­er­a­tion. What’s my goal here? Where am I going? How is my little busi­ness going to grow up? And, most import­antly, how can I keep doing what I love, stay sane, and make enough money to keep me in chocolate and red wine for the rest of my life?

I am coming to realize that:

  1. Del­egate, del­egate, del­egate. I am a creature of many tal­ents, but I am not any of the fol­lowing: Salesman. Accountant. Pro­grammer. Mech­anic. Stop thinking you can do everything, and start spending more of your time doing what you are good at and do enjoy.
  2. Nothing comes quickly. Pro­jects will take longer than you expected to reach com­ple­tion. A two-minute fix will turn into a two-hour ses­sion of slam­ming your head against the wall. Some­times you’ll put an inor­dinate amount of time into researching an estimate for a pro­ject you’re not awarded, only to be handed a bigger and better pro­ject a year down the line. A lot of what I do is investment.
  3. It is great to be a work­aholic, but make sure you get at least three seconds of fresh air every day.
  4. Stop taking things so per­son­ally. Not everyone can think you’re the next coming, and some days, you will just suck. This does not neces­sarily mean that you are a total failure in all areas of your life, and it is cer­tainly not cause for a mental breakdown.
  5. Nancy Reagan was right, sort of. Some­times, you should “just say no”. As a small-business owner, it’s easy to fall into the trap of jumping at any­thing that dangles a cheque in front of you, but that’s not really why you’re in this busi­ness, anyway, and it’s cer­tainly not the most important factor to consider.

These are my mon­sters. I’m hoping that, by this time next year, I’ll have mas­sacred at least half of them.

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Client Love Notes

As a regular client, I always have a laundry list of design and website needs for Sarah to deliver on each week. No matter how big or small, Sarah faces every challenge with a positive attitude and a smile and she always gets the job done—creatively and professionally. She is a pleasure to work with and a true asset to our company.

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